Google Tag Manager Explained in 100 seconds

Key Takeaways

google tag manager a tag management system from google it solves the simple problems for us marketers we frequently need to install tracking onto our website in order to determine success of our campaigns to track the sources that the user came from or what users are doing on our website in order to do that we need to oftentimes install a tracking script onto the website itself and these are also called marketing tags now previously you might have gone into your code editor and added the script customize them to your needs and then quickly lose the overview of how many tags you have already installed and what they're actually doing can get quite confusing with google tag manager you actually only install one central snippet onto your page and henceforth all your different tracking codes are deployed through a graphical user interface of google tag manager you just need to determine the data that you want to send over in your tags then create triggers which are basically rules when your tags actually should fire and configure your tags that are then sent over to your marketing vendors if it's all set up google tag manager deploys your tracking code in the background but there are many more advantages to google tag manager like a version control system a preview mode so you can test your tags before going live with them and a management functionality to keep an overview of everything overall you can be way more flexible granular but also more organized in your managing of your marketing tags with google tag manager this has been gtm in 100 seconds if you want to learn more about google tag manager then i urge you to check out our beginners course on google tag manager right over there if you're a little bit more advanced we have some tricks and tips for you in this playlist over there now my name is julian till next time