Google’s Just Not That Into You: Intent Switches During Core Updates by Lily Ray | MozCon 2023

If your website has been negatively impacted by a Google core update, it is common to immediately assume that there is something wrong with your site. However, there are many other factors that could explain why rankings changed during a core update, and understanding these are key to improving performance. You'll walk away from this session understanding how Google core updates work, how and why the results change, how to respond to being hit by an update, and how to future-proof your site. Join us at MozCon 🎟️ Tickets & Info: https://moz.com/mozcon 𝗙𝗼𝗹𝗹𝗼𝘄 Lily LinkedIn https://www…