Google Analytics for Beginners: Marketing Essentials

This beginner-friendly guided project focuses on using Google Analytics 4 (GA4) to track and report on key e-commerce metrics. Learners will gain hands-on experience setting up GA4 for an e-commerce website, tracking important user actions like product views, add-to-cart events, and purchases, and creating custom reports that provide valuable insights into their online store's performance. Learners will also learn how to read and analyze conversion funnels, to understand where users drop out of the funnel, and how to compare different traffic sources, and performance across different devices.…