Google Ads Network Settings Explained (Search Partners vs. Display Network)
Are you wasting your Search budget on the Display Network? In this video, we break down the "Networks" setting in Google Ads and show you which boxes you should check and which ones you must uncheck.
Welcome to the next lesson in our free Google Ads course! When creating a new Search Campaign, Google often selects "Include Google Search Partners" and "Include Google Display Network" by default. Many beginners skip past this, not realizing that leaving these on can dilute their results, lower their Click-Through Rate (CTR), and waste budget on irrelevant placements.
We will explain exactly what the Search Network, Search Partners, and Display Network are. You will learn the difference between showing up on https://www.google.com/search?q=Google.com versus showing up on a partner site (like Ask.com or YouTube search) versus showing up as a banner ad. We’ll give you the pro-recommended settings to ensure your Search Ads stay laser-focused on high-intent customers.
➡️ In this guide, you will learn:
🤔 What is the "Networks" setting in Google Ads?
🔎 Google Search Network: Where your ads show (https://www.google.com/search?q=Google.com, Google Maps, etc.).
🤝 Search Partners: What are they, and should you include them?
🖼️ Display Network Expansion: Why you should usually turn this OFF for Search campaigns.
📉 How network settings affect your CTR and Quality Score.
✅ The recommended setup for maximum ROI.
🔔 Subscribe for our next lesson in this FREE Google Ads Course, where we will create compelling Ad Assets (Extensions)!
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