Google Ads Audience Segments Explained (Affinity, In-Market & More)

Should you target keywords OR people? In Google Ads, you can do both. In this video, we explain the "Audience Segments" section of your campaign setup and how to use it to refine your targeting. Welcome to the next lesson in our free Google Ads course! Most people think Search Ads are only about keywords. But adding Audience Segments allows you to tell Google who should see your ad when they type in those keywords. We will break down the different types of audiences available to you, including Affinity Segments (based on long-term interests), In-Market Segments (people actively ready to buy),…