Getting Started with Facebook Pixel

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Getting Started with Facebook Pixel

Coursera · Intermediate ·📣 Digital Marketing & Growth ·3mo ago
Skills: SEO & SEM50%

Key Takeaways

Shows how to get started with Facebook Pixel, including creating a pixel, integrating with Facebook ads, and using it for retargeting

Original Description

In this 1 hour long project, you will create a Facebook Pixel, learn various integration methods, create a custom audience using Facebook Pixel and then learn about creating Facebook ads using the Facebook Pixel. You will also learn about the application of Pixel in Facebook marketing, especially in Retargeting. We will explore manual & partner integrations in detail. I will also show you a demo on how to integrate Pixel with Wix. In the final tasks, we will create a custom audience & Facebook ads using Pixel. In this project, you will learn everything you need to know in order to get started with Facebook Pixel. By the end of this project, you will be confident in working with Facebook Pixel.
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