Getting Buy-In for Customer Stories | Whiteboard Friday | Joel Klettke | 4K
Telling customer stories isn't particularly difficult. But getting buy-in for them? That's the real challenge! ๐
In this episode of Whiteboard Friday, you'll learn a simple framework you can use to get more customers to say "yes" to customer stories.
Thank you to our guest host, Joel Klettke:
Twitter/X โบ https://x.com/JoelKlettke
LinkedIn โบ https://www.linkedin.com/in/joelklettke/
Download the high-resolution whiteboard graphic from the Moz Blog: https://mz.cm/4eiD6xq
===TIMESTAMPS===
00:00 Intro
00:28 Main challenge
00:37 Unpacking "no"
00:45 Fear factor
01:00 Addressing fear
01:24 Inconโฆ
Watch on YouTube โ
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Chapters (22)
Intro
0:28
Main challenge
0:37
Unpacking "no"
0:45
Fear factor
1:00
Addressing fear
1:24
Inconvenience factor
1:42
Addressing inconvenience
2:19
Greed factor
2:50
Mutual benefits
3:05
Pitch packet
3:30
Making the ask
3:45
Keep it short
4:11
Be personal
4:35
Make it safe
5:10
Six-sentence framework
5:20
Why them?
5:40
Why now?
5:59
What's the story?
6:38
What's involved?
6:50
Why bother?
6:54
What's next?
7:08
Conclusion
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