GenAI for PR Specialists

As part of the GenAI Academy, "GenAI for PR Professionals" explores how Generative Artificial Intelligence (GenAI) is transforming the field of public relations. This course is an introduction where learners will discover the key capabilities of GenAI and uncover practical strategies to leverage these powerful tools in their day-to-day PR work. Through interactive discussions, video demos, and hands-on activities, learners will explore how GenAI enhances productivity in content creation, media monitoring, campaign personalization, and crisis management. They'll also address ethical concerns,…