From Schema Markup to Strategy: Unlocking the Full Value of Knowledge Graphs for SEO and AI

At BrightonSEO, Martha van Berkel, CEO and co-founder of Schema App, challenged marketers to rethink their approach to Schema Markup. Too often viewed as a technical SEO tactic for rich results, she reframed Schema Markup as the foundation of a content knowledge graph—a data architecture that future-proofs organizations for both search and AI. Build a content knowledge graph that powers your organization’s AI future. Learn how Schema App’s solution makes it possible: https://www.schemaapp.com/solutions/.