From Barcelona to Baidu — Inside the Chinese SEO Scene (with Natalia Witczyk)

Collaborator · Beginner ·📣 Digital Marketing & Growth ·6mo ago
From Barcelona to Baidu — Inside the Chinese SEO Scene (with Natalia Witczyk) What happens when an international SEO consultant swaps Europe’s startup comfort zone for China’s high-speed digital world? In this episode, Natalia Witczyk breaks down the reality of doing SEO behind the Great Firewall — from Baidu’s AI-packed SERPs to the business culture that moves at 996 speed. Hosted by: Samy Ben Sadok, Brand Ambassador & Podcast Host at Collaborator.pro Guest: Natalia Witczyk, International SEO Consultant & Founder of Mosquita Digital ⏱ Timestamps 00:00 — 01:27 Welcome & guest intro 01:27 — 03:21 Barcelona → China: how it started 03:21 — 05:00 996 culture & speed-at-all-costs mindset 05:00 — 09:03 Life in China: routines, clients & adapting 09:03 — 16:32 Baidu vs Google & the Chinese web ecosystem 16:32 — 20:30 Link building in China (yes, it’s chaotic) 20:30 — 30:03 AI search in China: Baidu, DeepSeek & predictions 30:03 — 49:47 SEO lessons from China for Western marketers 49:47 — 59:21 Google vs Baidu communication & algorithm behavior 59:21 — 01:07:13 Deep work, burnout & staying productive abroad 01:07:13 — 01:09:09 AI vs Search: who wins & what’s next 01:09:09 — 01:09:23 Final takeaway 🌏 What you’ll learn • How Baidu SERPs and AI answers actually work • Why many Chinese brands skip websites and run everything through WeChat • The “996” work rhythm and how it shapes expectations • Why some founders try to pay double to rank faster • How Natalia built an international consulting career without burning out • Where AI tools like DeepSeek are pushing the market 🎧 Listen on your favorite platform Spotify · https://open.spotify.com/episode/3UblpDRNK0SyDs9GTb2Q1j?si=CAvY6ilCRhe_XIdfnblD9w Apple Podcasts · https://podcasts.apple.com/us/podcast/from-barcelona-to-baidu-inside-the-chinese-seo-scene/id1806658402?i=1000737080275 Libsyn · https://sites.libsyn.com/573575/from-barcelona-to-baidu-inside-the-chinese-seo-scene-with-natalia-witczyk Webinar Platform · https://
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Chapters (12)

01:27 Welcome & guest intro
1:27 03:21 Barcelona → China: how it started
3:21 05:00 996 culture & speed-at-all-costs mindset
5:00 09:03 Life in China: routines, clients & adapting
9:03 16:32 Baidu vs Google & the Chinese web ecosystem
16:32 20:30 Link building in China (yes, it’s chaotic)
20:30 30:03 AI search in China: Baidu, DeepSeek & predictions
30:03 49:47 SEO lessons from China for Western marketers
49:47 59:21 Google vs Baidu communication & algorithm behavior
59:21 01:07:13 Deep work, burnout & staying productive abroad
1:07:13 01:09:09 AI vs Search: who wins & what’s next
1:09:09 01:09:23 Final takeaway
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