From Affiliates to Full Funnel: The TikTok Strategy Behind 40% of Sales

Learn how a small family-owned brand turned TikTok chaos into a predictable growth engine. In this on-demand session, Go Fish Digital breaks down the full-funnel strategy that helped Dave’s Sweet Tooth drive 40% of total sales from affiliates — and how you can build the same system before Q4 peaks. What you’ll learn - How TikTok acts as both a demand-creation and demand-capture channel - Why unmanaged creator outreach costs brands real revenue - The “live affiliate” model that scales sales without losing authenticity - How to align content, fulfillment, and creator programs for sustainable growth Perfect for: eCommerce, CPG, and retail brands ready to stabilize sales, grow community-driven revenue, and own visibility in TikTok Shop and AI-powered discovery results.