Fractional CMO Explanation

Amanda Rabideau · Beginner ·🚀 Entrepreneurship & Startups ·2y ago

Key Takeaways

Explains the concept of a fractional CMO and its role in a startup

Original Description

💰 Sign Up For My 10-day Brand Messaging Course 👇 https://www.arch-collective.com/startup-messaging *desc* 🔥 FREE Blog on Marketing For Startups: https://www.arch-collective.com/blog 🤝 Let’s stay in touch: LinkedIn: https://www.linkedin.com/in/amandarabideau/ Instagram: https://www.instagram.com/promanda/ Twitter: https://twitter.com/ProMandaRabs More About The Arch Collective: LinkedIn: https://www.linkedin.com/company/arch-collective-inc/ Instagram: https://www.instagram.com/archcollectivemarketing/ Twitter: https://twitter.com/ArchCollective_ -------------------------------------------------------------------------------------------- Who's Amanda? Her career started in Sales at OraMetrix, an orthodontic technology start-up company, where she had her first taste of the start-up life. When deciding to leave her Marketing Leadership role at a Fortune 1000 company in the real estate data and analytics industry, she focused on Chief Marketing Officer (CMO) roles with a San Francisco-based start-ups. At one point, when in final rounds with four different companies, all post-Series A Funded, B2B, Tech Firms, all with very similar challenges and needs and she had an idea: Wouldn’t it be more efficient for the companies and enjoyable for me, if I could work for ALL of the companies at the same time? With this in mind, Amanda started Arch Collective in November 2019 so that start-up founders could make one marketing hire and get a Fractional CMO, plus access to The Collective, an experienced network of freelance marketers and creatives. Arch Collective handles all marketing strategy and execution for Post Series-A funded, B2B, tech startups so they can go from achieving product-market fit to acquiring more clients, securing Series B funding or possibly an acquisition. #AmandaRabideau #Startup #Marketing
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