Facebook Ads for Followers

Key Takeaways

Open your Google Chrome browser. Click on the search bar. Type Facebook.com. Then search. If you have not logged in your Facebook account, they will tell you to login. Mine is login. That's why it like this. Then you will click on this particular three dots at the top right hand corner. When you click on these three dots, it will open up like this. Scroll down. You will see desktop site right here. Check this box desktop site. Make sure that that is on. If not, you not be able to access this feature. Now that you have checked the desktop site, you can rotate your phone. Just click on this rotate on your phone to rotate it so that it is going to be a larger screen like this so that you can see all the features you have here. Right at the right hand side you will see this menu bar. Click on this menu bar. Then scroll down. Scroll down and you are going to see ads manager right here. Click on this ads manager to run your Facebook ad. Click on this create button. It open up like this. For the purpose of this video, we are going to be running ad for followers. To run ad for page follower, scroll down. You will see engagement objective. Select engagement objective. After selecting engagement, you will see this continue button down below. Click on continue. Then you will see tailored message campaign. But that's not the one you are expected to use. Down below you will see manual engagement campaign. So select manual engagement campaign. Then you click on this continue button. To set your ad, you need to set campaign level, adset level, and the ad level. So each of those levels you will see that it's going to be marked in blue like this. Okay. So now we want to give our campaign a name. So tap on this and edit it. I will edit it. Now just use the name of what you're promoting as your campaign name. So since I'm running this for followers, I will use followers as a campaign name. After imputing the name like this, just tap outside and the keyboard will go off. Then scroll down. This is the only thing you need to set here the campaign name. After setting the campaign name down below, you are going to see this next button here. Click on next. Now you are at the adset level you need to also edit your adset name. Use the same name you use at the campaign level. Just tap on the adset name like this and you'll be able to edit it. So you remove the other name, right? And we are going to be using the same followers we use at the campaign level. After that just click your enter the enter key to enter it. Then tap outside and that keyboard will disappear. Then you will see conversion under that is conversion location. Now we want Facebook page followers. So there is a drop-own button here. Just click on that drop-own button. Scroll down. You will see Instagram or Facebook. Get people to engage with your Instagram profile or Facebook page or both. Click on it. Then scroll down. You are going to see performance goal. The performance goal that is showing here is maximize number of Facebook page visits. But you're going to click on the drop down button. We don't just want page visit. We want followers. Okay. So click on this dropown button. You will see maximize number of page likes. The second one here. This is the one we want to select. So select this one. Then scroll down. You will see Facebook page here. This is where you select the p Facebook page that you have. If you have more than one, you are going to see all of them here. Just click on this drop down button to select the particular Facebook page you want to run this page likes for. Then scroll down. Scroll down and you will see budget and schedule. Tap here to set your daily budget. Here is 4,9 something. But I don't want to use that. So click here to tap and select how much you want to use. So impute how much you want to use per day for this ad. I want to use 3,000 NRA. So I will impute 3,000 NRA. After that, just tap outside and your keyboard will disappear. Then scroll down, you will see schedule. Now you are going to set how long you want your ad to last. So you see this set and end date here. Tap on it. Then click here to set the end end date. Now when I'm running that ad, today is 8 as at recording this video. So I want this ad to run for 5 days. So I'll count 8 9 10 11 12. So 12 is 5 days. So I'll select 12. Then the time I will leave it at this time. Then tap outside and your keyboard will go off. So with that you have set your end date. Calculate the number of days from the time you're setting that ad. That is going to be your end date. Okay. Then scroll down. The next thing here is audience. Right. So for this particular ad, I just want to set people in Nigeria. I'm not setting a particular city because I just want Nigerians. So tap on location and you'll be able to edit your location. Okay. When you tap on location, you will see this edit button here. Click on edit. Then tap on search locations. When you tap on search locations, you can use Nigeria or you use any country of your choice or a city. Maybe you want to target only Abuja. You can impute Abuja there. Look at the suggestion Abuja federal capital territory. Tap on it and Abuja is going to enter there. Okay. So that's just how you set your location. Then tap outside and your keyboard will go off. You see Abuja right here. So let's assume I'm targeting only Abuja. Then scroll down. If you want to target 5 6 7 20 cities in Nigeria, you can also type it in this search location. You'll be adding the city one by one. You want to target outside country, US, Canada and all that. Just click on this search locations and type the country or the city you want. Then after that you scroll down. You can go ahead to set the age. Just click on this show more options. You can set the age and gender. You see minimum age here. Okay. Then you scroll down. If you want to set the maximum age as well as the gender, click on this audience suggestion. Okay, when you click on audience suggestion, scroll down. It will take you to the audience suggestion area. Okay, look at it. Here you see the age. This one is between 18 to 65. Since I'm doing page followers, I'll leave it at this 18 to 65 plus. Okay. Then the gender is all gender because I want both male and female. So, I'll leave it like that. Then scroll down. You will see this save audience button here. You can click here to save your audience so that you can use it next time. Okay, then scroll down for placement. I'll leave it at advantage plus placement. Okay, just leave it like that. Then you will see the next button down below here. Click on next. And now we are at the ad level. Tap here to edit your ad name. I will still call it followers. Then tap outside. Your keyboard will go off. Scroll down. Leave the identity. Your page is already there by default. Then scroll down. You will see add setup. Scroll down. You see destination. Then add creative. You will see add creative here. And below that is setup creative. There's a drop-own button right there. Click on the drop-own button. Now you need to select what you are going to be using. If you're using image, then you select image. If you're using video, then go ahead and select video. For the purpose of this video, I'm going to be using image. So I'll tap on image. If you're using video, you can also use video. Okay. Can select video. Okay. Now you can select the image from your page. If you have already posted it on your page, you can select it from your page. Just click on page there and you can select it. If you don't want that, you can click on all or you click on account. Then if you don't want it from your page, you can upload it. Just see this upload button here to upload it from your phone. But I want from my page. So I'll select one that is already on the page. Okay. Then the image you're using, let it be 10x1080 pieces. That's the recommended size. Let me just use one here. After selecting the particular image, you will see this next button. Click on next. Now you need to add your text. Click on this text area to write your text. I advise that you write your text somewhere so that you can just copy and paste. Okay. So let me just say GPT can still help you. Okay. You can use chip to help you to generate text that is going to suit your ad. Okay. So you can let me just use an example. Follow my page. This is not what you write though, but I'm just using example. You don't know what to write? Ask me. I will tell you how to go about it. Okay. After impinging the text, just tap outside and the keyboard will go off. Now that you're done with your primary text, just click on this next button here and it will take you to the next phase. Click on done. Now your ad creative is set. Just scroll down. You will see your ad creative preview here. You see all of them here. Text and order. On the right hand side here, you will see how the preview will show. This is how it will show when your ad is approved on Facebook. Can see that right here. Then scroll down. There is what they call creative testing now. So you can test even up to 10 ad creative 10 images. You can set that here by set up test. But if you don't have up to 10, you can just use one and you run your ad. That just all the settings you need to do. Then click on this publish button to publish your ad. But ensure you have money in your ad account before publishing your ad. Okay? If you have any question, you can ask me and I will reply