Expectation management for conversion rate optimization (CRO)

Key Takeaways

the the main thing just being that I think often we we think of obstacles or friction on on a on a website as minor annoyance when it's actually disappointment and a minor annoyance is just something that's there real quick and disappears but disappointment lingers and it and you remember it and it it it damages your Source credability it damages your relationships with with your users and so that's that's one of the reasons why I think a lot about expectation management and one of the typical things is we have a tendency of course the sales people to overell and underd deliver because we want to close the deal but that's very shortterm thinking and and you could break that that down essentially to every step of of the of the buyer Journey like what are you saying in your ads uh what you know what expectations are you building up and and are you able to continuously deliver on those expectations or are you not