Execute 360° Campaigns

Execute 360° Campaigns is an intermediate-level course designed for marketers and project managers who want to master the execution and evaluation of multi-channel marketing campaigns. This course will equip you with the skills to manage a comprehensive 360° campaign, ensuring that all moving parts, from paid ads and PR to in-store promotions, work together to create a cohesive customer experience. You'll learn how to apply project management principles to keep your campaign on schedule and within budget, using tools and techniques to track milestones and steward resources effectively. Throug…