Every CEO is a CRO

Key Takeaways

Assume that people don't know what we're about to say or they don't remember and then remind them. I honestly believe that people that do this are very successful in life and yet the vast majority of people I know and the vast majority don't like to do this because they're afraid that somebody's going to say, "I already knew that. What do you think I'm stupid?" And for every time that somebody says that there's 19 [music] times where they're like, "Oh, I'm so glad you reminded me." But because of the fear of that one time when somebody's going to think we're annoying or insulting them by reminding [music] them, we leave the other 19 things unsaid. Because how many times in life do people miss out on things because somebody thought, "Well, I assume they already knew that."