Ep 20 | SaaS Strategies for Outranking Industry Giants | Moz Pod | John Burton | 4K
How do you compete with industry giants on a limited budget? John Burton shares how Staffology went from barely ranking for their own brand terms to outranking Sage Pay and becoming IRIS's go-to growth product in just 2 years.
Key takeaways:
- - How they achieved 407.7% ROI and ranked 4th for "payroll software" in 18 months
- - Smart content repurposing: turning 2 monthly pieces into 6 using existing resources
- - Leveraging founder stories for digital PR (featuring Duane Jackson's unique background)
- - Building topic clusters around fundamental industry questions
- - How they recovered and …
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Chapters (11)
Introduction
1:03
Leveraging Founder's Reputation for SEO
3:56
Pre-Campaign SEO Status
4:40
Campaign Results and Achievements
5:43
Key SEO Strategies (Topic Clusters)
12:21
Brand Recognition Growth
13:02
Technical SEO Challenges
15:31
Content Strategy and Repurposing
18:56
ROI and Metrics Discussion
19:45
Handling Website Relaunch Challenges
23:13
Key Learnings for SaaS Companies
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