Entity SEO: How We Grow E-Commerce Traffic 3x

Book a call with Patrick: https://calendly.com/patrickriceco/strategy-call Start tracking your AI visibility: https://llmrefs.com/?ref=patrick In this video, we break down how Entity SEO can completely transform your e-commerce SEO strategy — the same approach that helped us triple organic traffic. We’ll cover how Google understands entities, search intents, and the knowledge graph, plus how to identify and optimize for your core entity so your store ranks better in both traditional and AI-driven search. Who Is Patrick? https://www.linkedin.com/in/patrick-s-rice/ https://www.facebook.com/patrick.rice.507679/ https://patrickriceco.com/ https://patrickriceco.com/ Get a free SEO analysis from Patrick: https://patrickriceco.com/analysis/ Timestamps: 00:24 - Google Goal As a Search Engine 01:52 - Google Search Category (Type of Search Intent) 02:21 - Purchase / Transactional Search Type 02:58 - Other Types of Search Intents 03:48 - Informational Search Type Intents 05:06 - How to Find Opportunities to Rank in SERPs 05:44 - Video Recommendation for Deep Search Intent Understanding 05:53 - Example of Different Search Types 06:25 - Navigational Search Type 07:33 - How Google Understands Different Search Intents (The Office Show SERPs Analysis) 08:49 - What is an Entity (Concept of Entity) 09:14 - Attributes in Entity 10:04 - Idea of Knowledge Graph in SEO 10:31 - How Google Connects Entities in Search Queries (The Office Show SERPs Analysis) 11:43 - How to Understand Intent When Doing Keyword Research 12:47 - Keyword and Its Synonym in Entity (Finding Main Keyword for Your Website) 14:52 - Understanding Core Entity 16:33 - When Google Doesn’t Understand Core Entity 18:09 - About the Document Where You Can Deeply Understand All of This If you want your products, brand, and content to be recognized by Google’s Knowledge Graph and AI search systems like ChatGPT or Gemini, this video will guide you