Email subject lines

Key Takeaways

[Music] what's the first thing people see when they receive your email the subject line it's the make or break line that will determine when your recipient will open your email if at all whether it's an internal office email or an email to a potential client your subject lines need to be eye-catching and captivating they need to encourage your recipient to actually open your email the type of subject line you employ can differ widely depending on the person sending it to if you're engaging with someone new personalizing the subject line can make a difference this doesn't necessarily mean using their name you could use their area or activity as a way of personalizing it this requires a bit of work but it works a treat for online companies like Groupon the same goes with using a question in your subject a question immediately engages someone and encourages them to open your email to find the answer an emotional tactic with subject lines is to play the missing out card if a recipient feels like there's something they might miss out on if they don't open the email they're more likely to open it the fail save rule when it comes to the subject line is to keep it simple and never send an email with an empty subject line [Music]