Email Copywriting Tips for Marketers [LIVE EXAMPLE]

Key Takeaways

what is up copy squad it's your boy Kyle Milligan from Kylie rider comm come to you live from Baltimore Maryland today we're gonna talk about email copywriting tips for marketers and copywriters and I got this question recently asking about like could I go over email stuff and I know it's kind of like a hot topic I don't claim to be like necessarily an email expert but I do have some really cool email marketing tips that I can offer like little template of things I can really like make a solid boost in your emails because it will give you some structure to follow right everything is easier when you got like a template or some sort of like formulaic structure that just like helps you know ok I've written about that I've written about this what comes next and I don't think I'm gonna do something a little risque here I think I'm going to show you the emails that I'm working on today from my latest promo so these are gonna be like rough drafts and I just I just got them pulled up right now so I figure I would just open it up and show you guys what I did and you know let you guys tear it apart if you want you can hate on it these are maybe I'll even write one with you right here right now if you'd like I don't know let me know in the comments that that'd be something you're interested in well maybe you guys can help me write one but I'll kind of explain what I wrote why I wrote it and like there's a very certain element to that I want to explain about email marketing and KPIs key performance indicators so let's let's look at my screen really quick how do I do this I'll make sure I only pull up the correct thing maybe I should save all this other stuff get rid of it alright cool so I've got my lifts pulled up these are called alright now you see my screen so these are my these are my lifts and ads that I'm writing today so I've written well this is lift number two here so a lift is basically just a little email that you send out try to get someone to click to your sales promotion so right now I've gotten one full lift written and I'm kind of got like some ideas for my first face add if I spaced it as a little more image focused and they kind of like appear in the middle of an email and it's like a big picture and it says like a headline they click you now to learn more that's not necessarily it's kind of a form of email marketing cuz it is a space ad that falls within an email but I think what people are looking for is like how - like how copywriters can write email campaigns I think that's more the question that I'm getting asked so here's the one that I just wrote like I'm talking like I was writing this well I got a goal I talked about someone email email arranging for copywriters let me see if I got any questions or anything so far oh by the way a lot of stuff that we're gonna cover here I do teach you in my book take their money if you want to learn how to write words that really make you rich go to Kyle the writer com forward slash book if someone could please drop that in the comments for me I would HIGHLY appreciate that all right cool so let's just dive into my email here so the formula I kind of want to give you is called disrupt intrigue click alright d I see and let's put a little comment out here disrupt well let's just say well mark them as I show them alright so this is the subject line for this email the social media killer what is the social media killer like I feel like that's sort of like a pattern interrupt like what could possibly kill social media I know maybe some people are motivated to kill social media maybe some people don't like it the tired of it they think it steals all their privacy et cetera et cetera we're not fans anymore also I can tell you this is gonna be the headline for my new promo hopefully it does well we're testing it should be testing it on Thursday I don't really giving you much information on it yet and that's because um I kind of wanted it to be like a big surprise I hope it does really well but yeah I think we're testing this just a plain Jane sales page on Thursday so you're getting a first look at the first email that I've written for it so here's what we're gonna try to do I'm gonna disrupt and then I'm gonna intrigue and then I'm gonna get them to click so this is the subject line and you know like a second subject line if you ever get this email from me it usually has like a subject line and then it has like a little a little thing that kind of expands upon that so what we put here is kind of intriguing right like the social media killer what I expect to end Facebook's reign right and that's like okay what does that mean so looking at dear reader I recently uncovered something I am certain will be the biggest story of 2019 according to my research and supported by my connections to the top my connections with the top 1% of investors in the world see this is very wordy right this is my first draft and I can already tell like there's a lot of long words in here starting as soon as next Thursday fast movers could be on the receiving end of a 1.9 million dollar payday and it's all thanks to what I'm referring to as the social media killer but you have to act fast as because as Forbes says the industry carries a if I get an early promise that doesn't come around often click here now to see what I expect to bring Facebook to its knees all right so that's kind of like an intriguing thing and you're just basically getting promised more information I don't really tell you anything about what you're gonna get like I think that's the thing that people try to do that they make a mistake with the purpose of the email is not to sell them on the opportunity the purpose the email is not to convince them to buy anything the purpose of the email is to convince them that they want to know about the opportunity so I think Ben settle is really good I mean everybody knows that Ben settles like one of those really really really talented like email marketers he's like he's like the Guru right there's very few spaces where you have like one guru I think Ben said it was like the one dude like dominates email marketing right he's like the person to look up to and what you'll see is he has a long-form version I would say okay my opinion he kind of has like a great long-form version of disrupt intrigue and click because he knows how to build that intrigue through telling stories a lot of stuff that we do for financial publishing and financial copywriters make homes our email marketing are these sort of short punchy emails that try to get you to the sales page quickly by ramping up your curiosity and then we let the sales page sell you on the opportunity so let's see back to this alright let's see if I have hi Kyle how are you hey Saad thanks for joining in um I hope you're gonna get a bunch of email marketing or email copywriting tips that like help move the needle for you if you're doing an email writing I definitely let me know if you have any questions so let's see what we can do maybe maybe you would like to see me like edit this one down a little bit because I do think some of this is a little too long right it's a guy the words are too big according to my research and supported by my connections so that's such a lengthy sentence with like two clauses in it at the same time so that might be something that we want to chop down right we want to get to it quickly let's see dear reader I ever see I have recently uncovered something I am certain will be the biggest story of 2019 that's so alright so you could say instead I am certain that I am sitting on the biggest story I'm certain I'm sitting on the biggest story of 2019 a once-in-a-lifetime opportunity that we may never see again nice cool there's a little bit of entry you know I guess there's something big coming right that's new and it's big right and also I'm gonna use these we think we can use disrupt intrigue and click alright I'm also gonna talk about the big four emotions which is what my whole book is about my whole book take their money which is that Kyle the writer com4 slash book you could type that URL in the comments I would appreciate it kyle rayner come forward slash book and it's gonna teach you how to sell on the big four emotions I have a I asked you guys last video my ask you again this video I need a cool word for selling on the big four emotions and one of my friends had this idea of like he said the big four emotions remind me of something primal because when I was explaining to him is that these emotions are inherent in everyone if you just if you speak to those emotion as a human being you can't help but be like either intrigued or excited and that's he said there's something primal about that like you can't help it it's part of who you are as a human being so what if we called it instead of calling like selling on the big floor what if we called it primal selling or something like that is it is that design cool to anybody I don't know let me know in the comments I want to know I need to come up with a name for this for my sales page but I can't call it selling on the big four it's not sexy alright so dear reader I'm certain I'm sitting on the biggest story of 2019 it's a once in a lifetime opportunity that we mean that's bigger than anything I've ever seen before okay so they're big according to my research and supported by my connections at the top 1% of investors in the world blew that's terrible right it's just a horrible sentence let's see so what I ought to have an idea there like I know what I want to say I kind of know the information I want to convey I want to build that intrigue then I've got some sort of secret knowledge right I've got some sort of like only like new only write news alter-ego is only meaning I have like the only source of information for you so you can say I have it on good authority from the top 1% of investors in the world all right so they're cool that's a little bit short of way punch your way to say exactly the same thing and I've done research and I'm connected right I have on good authority from the top 1% of investors in the world that's starting as soon as next Thursday fast movers could be on the receiving end of a 1.9 million dollar payday and it's all thanks to what I'm referring to as the social media killer okay I don't need to say all that that's too many words it's too long look at the difference in the email now versus when we first started this video okay you should be seeing this is much better so your laptop punch here first livestream I'm catching hails yeah what up J how's it going brother Saad hi Jared just found your action steps podcast it's amazing for newer guys like me glad it helped Jared you got a is it am I saying it right jared is a Jared Jared am I saying right I'm gonna get a podcast that's awesome dude mom's put the link put the link for your podcast in here man if you've got a good information that helps copy writers if it's for copy writers then it's relevant you can put that link in there I don't want okay but don't don't don't other people like to start coming in and plugging all their stuff anyway we're gonna look at my email some more okay let's see here okay so here's the new here's the new version the social media killer alright I just this has popped in my head brace yourself right like brace myself what the hell am i bracing myself for for the social media killer what the hell is that like this is weird right like I'm just disrobe I'm just trying to create some sort like what the [ __ ] I mean what the hell are you talking about right so brace yourself for the social media killer and I don't like what I said like this like I said we're gonna say white [ __ ] what I expect to end Facebook's reign that's not exciting dude and uprising is at hand right what that sounds way more cryptic apprising of what story what is that about okay so dear reader I'm certain I'm sitting on the biggest story of 2019 it's a once in a lifetime opportunity that's it's bigger than anything I've ever seen before so we got biggest and bigger a little bit of a echo there okay this is a once in a lifetime opportunity more explosive that's a really good word more explosive than anything I've ever seen before oh man I got an I got a quote for this I got a quote for this we got it um I can't show you everything I can't show you like piña can see my desktop in my mic but I forgot to put my camera on there okay I can't show you everything but I want to pull a quote really quick and I don't my promo and let's I think there's a quote in the promo I can use here but basically what I'm gonna do here is I want to give some proof right um here we can do this I got two quotes all right let me maybe if you guys want to participate in helping me write this email you can tell me which one you like better well how does that sound you guys help me write million dollar copy okay I use both quotes alright so here we bring back the bestop see you see what's green okay here's the two quotes these are from our promo self dear reader I'm certain I'm sitting on the biggest story of 2019 and it helps to read it out loud like it sounds like I'm just reading it out loud to you right now but don't you actually probably should be reading this stuff out loud so that you can tell if it flows like that's like the easiest way to know so I'm certain I'm sitting on the biggest story of 2019 this is a once in a lifetime opportunity more explosive than anything I've ever seen before CNBC reported so see this is a claim right whenever we make a claim you kinda want to substantiate was proof this isn't once the lifetime opportunity more explosive than anything I've ever seen before a rookie copywriter would just start talking and keep talking but here's some proof CNBC reported the market for this is going up like nothing I've ever seen and research from the largest accounting and consulting firm in the world Deloitte confirmed this rapid I don't like that they're confirmed as rapidly maturing opportunity is already bigger than many realize I have it on good authority from the okay so here's a great part to the plus I have it on good authority from the top 1% of investors in the world see how this emails coming together this is getting good if you want to learn how to write copy that really makes you rich go to Carl to write or introduce that book so yeah this is kind of my teach you how to do so plus I have on good authority from the top 1% of messes in the world that starting as soon as next Thursday fast movers could be on the receiving end of a 1.9 million dollar payday and it's all thanks to the social media killer but you have to act fast because as Forbes says this industry so I tell them I that fast why do you have to act fast right at the end of email you do want to give them a reason to click now that's something that it isn't isn't inherent in the disrupt intrigue click so let's say this is all intrigue right so let's disrupt intrigue ok and now let's say this is part of the click ok so disrupt entry click and whenever you want them to click why should they click why should they act fast like why should they buy now you know that kind of stuff so let's do any questions all right okay let me know if you have any questions for sure so I've already decided I was gonna let you guys like help out with writing but I think I'm just gonna sneeze both quotes that worked so well in there but yeah so plus I have it on good authority from the top 1% of investors of world of starting Sue's next there's ICS is all disrupt intrigue click disrupt intrigue click that's what you want to do when you're writing the email now when you get to the click you want to tell them to click now but you have to have a reason for them to click now right so you have to act fast because as Forbes says the industry carries and if I get an early promise that doesn't come around often and that's a direct quote from our actual promo so that's cool too let's see that's it man astir I think this email was ready to go cuz this for says industry carries like if I get him early promise that doesn't come right off and click here now to see I'm gonna I'm gonna go ahead and label that for our legal team quote from Lee from promo so they'll see that click here now to see what I expect to bring Facebook to its knees I don't know if I think that's very exciting to our reader I think that was just like one of those things and this is the card this is what I mean by the writing process is I was talking to someone yesterday was talking to people at Agora like the writing process sucks the first time around because if you looked at the first email we first sat down started reading it was garbage man it's kind of embarrassing and it's like I have to see here but you have to get the words on the page so you can have an idea of what it was I wanted to convey there it's not what you say it's what you communicate I knew what I wanted to communicate there but I wanted to write it shorter punchier and more exciting so I know here that I want to put something that I think the audience will think is really exciting and intriguing and I think bringing Facebook to its and knees doesn't really like do anything for our audience like our audience doesn't care about that I just want to make a bunch of money so good old Baltimore you guys hear all the honking outside click here now to see what I expect well that's kind of weak will result let's get let's get a little more specific oh cool brace yourself God has so much stronger brace yourself for the social media killer an uprising in a hand why don't you guys tell me about that an uprising is at hand can you guys see this is it legible to you let's see um cool no questions I'm assuming there's no problems if I don't see any questions on here either cool let's go back to doing the thing let's read it one more time and I think we're gonna wrap up yeah you guys just saw me write copy writing from your face brace yourself for the social media killer and uprising is a handy reader I'm certain I'm sitting on the biggest storage 4:19 so once a lifetime opportunity more explosive than anything ever seen before CNBC reported the market for this is going up like nothing I've ever seen and research from the largest accounting and consulting firm in the world Deloitte confirmed this rapidly maturing market is already bigger than many realize plus I have it on good authority from the top one percent of investors in the world and starting as soon as next Thursday fast movers could be on the receiving end of a 1.9 million dollar payday and that's all thanks to the social media killer but you have to act fast because as Forbes says the industry carries an if I get an early promise it doesn't come around often click here now to see what I expect will result in a 1.9 million dollar payday alright that's it guys I just wrote copy for you live on a stream so I hope you found that useful but that was it email copywriting a nutshell disrupt entry click disrupt intrigue click three-step process I can say I wouldn't I wouldn't show you like I'd love to I think you should subscribe like Ben settle maybe and go look and get his daily emails like crazy I wouldn't show you one of his emails I feel like he's the kind of guy who like send a hit man after me or something if I started like showing his marketing emails on my channel or something but yeah he does a really good job of building the entry with stories kind of teasing like some sort of like secret knowledge or like he basically tells you the whole story about someone you know acquiring or getting something awesome like some sort of success maybe and then he can say well hey if you want know how to do this you should check out my newsletter email players so he does a really good job of teasing that curiosity in there too but it kind of is the same formula when you disrupt you know giving like a disrupting sort of like catch their attention like a catchy subject line and then kind of intrigue them with like something doesn't have to be short and punchy like the one I just wrote could be like a long story that doesn't really tell you the how and then offer the how is the reason to click now so that's kind of email marketing in a nutshell let me see if I got any questions coming jared says good stuff Kyle I drink chaperones another great email writer oh yeah I've seen I've seen like he's got these cool sales pages where he does like he does like a single website it's like I forget what he's got a special word for it and they're like seven pages on one website where selling a corn opportunity I think that's him I really like this I love original stuff like that it's very unique and clever I like that that guy is uh if it's who I think it is he's a really smart marketer also let's talk about one other quick oh I have a confession to make I need to make a confession really quick let's see I'll the pull up and share my screen on this this is a little heartbreaking but I went and pulled the research for my sales this is actually my 2018 gross sales I asked our accounting person to pull this for me and I've been guesstimating around eight million and you can see it's not quite a million here 7.1 and I kind of wanted to put that out there because I want to clear the air a air about like what it is because I've always been like guesstimating and I think the reason for the discrepancy the way I understand our reporting systems and how it works and why this might have happened is due to I think I think it's due to batch reporting so the way I think it works and our sales thing is like when someone says they're gonna buy and they fill out the form and they click purchase we register that sale in the system I believe and then it has sales all counted up but what really happens is sometimes like they might have like a credit card company will say hey man did you really mean to do this and they like it might like reject the card and then they have to go back and like rebuy so sometimes the numbers might be inflated or something so I think that would be the reason for the discrepancy I just wanted to be fully transparent with you I don't think it makes a damn to you whether I made seven or eight million dollars I'm basically showing you how to write copywriting for free on a Facebook live so I think you're used to be happy with me either way but I just wanted to be like put that out there and let you know what like what the exact number figure was anyways Sharon says it's the multi page pre-sell Jared says only seven million why am i listening to you what a fraud so anyway I hope this was very interesting I hope email copywriting tips for marketers and copywriters is very helpful for you you can learn how to like write words that really make you rich by buying my I'll take their money it's at coyote rider comm forward slash book and on there too I also offer a research package upsell that will help you learn how to like perform deep dive research that you can make claims and then substantiate them that really convince people to buy stuff alright thanks so much for tuning in car B Squad I hope you found this helpful that's it for me today these out