Drive Insightful Research

Drive Insightful Research: From Surveys to Strategic Recommendations is an intermediate course for marketing and product professionals who want to master the end-to-end market research process. This course goes beyond theory, teaching you how to gather consumer sentiment and translate it into concrete product strategies that drive business impact. You will learn to design and execute a professional 15-question survey in SurveyMonkey, crafting questions that uncover high-value insights, just as companies like LEGO and Airbnb do to inform their strategic pivots. The course then guides you throu…