Discover Keywords: Forecast Traffic & Costs

This short, practical course teaches you how to transform keyword ideas into actionable insights through discovery, forecasting, and ROI analysis. You’ll learn to identify high-value keywords, apply filters by audience, location, and language, and connect search intent to real campaign goals. Lesson 1 explores keyword discovery tools and intent types—informational, navigational, and transactional—helping you build a focused keyword playbook. Lesson 2 moves into forecasting, using tools like Google Keyword Planner to analyze impressions, CTR, CPC, and costs, comparing different plans to evalua…