Digital Marketing: What Actually Works (w/ Anson Alexander)

Digital marketing isn’t what it used to be. Even before AI, things were evolving fast — and now it’s a completely different game. I’m Anson Alexander, and after a decade of reviewing hundreds of marketing tools and strategies for LinkedIn Learning and beyond, I’ve seen what actually works… and what’s just noise. This video is my breakdown of what really matters in digital marketing in 2025 — from understanding your audience to choosing the right tools, and cutting everything that doesn’t move the needle. If you’ve ever felt overwhelmed by options, confused by trends, or burned out on overco…