Digital Marketing 2026: Staying Ahead in the Age of AI

Keeping up with constant change in digital marketing can feel overwhelming. New tools, shifting algorithms, evolving AI platforms – everything moves fast. So how can you focus on what truly matters for success in the year ahead? Join our lead digital strategists as they share the biggest trends that will shape digital marketing in 2026, from AI’s impact on search and paid media to smarter strategies for building authoritative content, improving SEO, and measuring performance across platforms. They'll also explore emerging trends like zero-click search, AI paid ad platforms, and the ongoing struggle to identify the AI search queries driving traffic to your site. You'll learn why it's critical to stay flexible and experiment strategically as the marketing landscape evolves, and you'll leave with practical takeaways and a clear view of where to focus your valuable time and resources in 2026! This webinar is part of a regular series put on by Northwoods, covering topics such as UX design, UX & website strategy, website development, SEO, digital marketing & advertising, and more. #digitalmarketing #ai #geo #seo #digitalstrategy #aisearch #webinar ⏱️ ***** Time Stamps 00:00 - Digital Marketing Goal Setting & Measurement 08:00 - AI Search (GEO / AIO) vs. Google Search 13:25 - The Importance of Quality Content: Google's E-E-A-T Framework 38:02 - Striking a Balance Between AI Reality and Opportunity in Paid Ads 51:46 - Q&A 📚 **** Resources, tools, and courses mentioned in the video Semrush: https://www.semrush.com/ Peec: https://peec.ai/ TensorFlow: https://www.tensorflow.org/ Screaming Frog: https://www.screamingfrog.co.uk/seo-spider/ Upcoming Northwoods Webinars: https://www.nwsdigital.com/Classes Northwoods Blog: https://www.nwsdigital.com/Stories/Blog Around the Campfire Podcast: https://www.nwsdigital.com/AroundtheCampfire 🚀 **** Follow Northwoods LinkedIn: https://www.linkedin.com/company/northwoods-software Instagram: https://www.instagram.com/no