Demystifying Google Analytics and Search Console data

Search Console and Google Analytics are both powerful tools to help website owners make informed decisions. However, the data coming from these tools are not the same. Join Googlers Cherry Prommawin and Daniel Waisberg as they provide an overview of each tool and explain the differences between Search Console and Google Analytics data. Chapters: 0:00 - Intro 1:15 - Search Console overview 1:57 - Google Analytics overview 2:46 - Comparing Search Console and Google Analytics 4:57 - Search Console clicks and Google Analytics sessions 6:31 - Differences between Search Console and Google Analytics 8:56 - Conclusion Resources: What are impressions, position, and clicks in Search Console? → https://goo.gle/40NMyVF URL canonicalization in Google Search → https://goo.gle/canonical Connect Search Console to Google Analytics → https://goo.gle/42ypX0u Analytics dimensions and metrics → https://goo.gle/42xEiui Set up Analytics for a website → https://goo.gle/3CfU81Z Analytics Known bot-traffic exclusion → https://goo.gle/40Bw2Xy Analytics attribution → https://goo.gle/40yKuzB Analytics Traffic acquisition report → https://goo.gle/42PsyDF Analytics Landing page report → https://goo.gle/4aCq1hL Watch more Search Central Lightning Talks → https://goo.gle/lightning-talks Subscribe to the Google Search Central YouTube Channel → https://goo.gle/SearchCentral #GoogleSearch #SEO Speakers: Cherry Prommawin, Daniel Waisberg Products Mentioned: Search Console, Google Analytics