Customer Segmentation and Analytics

You will learn to convert raw customer and survey data into actionable segments tied directly to revenue and growth levers. This course introduces sophisticated persona-building, cross-tab and pivot analyses, and RFM (Recency, Frequency, and Monetary) segmentation so you can identify high-value cohorts and prioritize activation tactics. You'll practice extracting segments from both transactional and survey datasets, applying rigorous scoring and labeling conventions, and estimating incremental revenue from small-scale pilots. The curriculum focuses on translating these segmentation results int…