Customer-Centric Enterprise: Product Lifecycle Management

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Customer-Centric Enterprise: Product Lifecycle Management

Coursera · Intermediate ·📋 Product Management ·2h ago
This course provides a flexible and customizable playbook to build out a Product Enterprise and evolve an organization’s Business Model. It explores the build out of a robust thought framework, creation and alignment of multiple building blocks to evolve a fully operational model of a scaled product enterprise. Specifically, it explores the following key concepts: 1. Understanding a Product Enterprise and how it works 2. Achieving strategic and operational enterprise alignment using the OKR framework across the product portfolio 3. Building & implementing a product platform strategy 4. Organi…
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