CRM Strategies: Analyze, Design & Implement

By the end of this course, learners will be able to define core CRM principles, analyze company insights, evaluate services and objectives, design strategic CRM blueprints, conduct audits, apply PESTLE and SWOT frameworks, and implement advanced CRM tools to enhance customer value and experience. This course equips learners with the knowledge and skills to apply Customer Relationship Management (CRM) concepts in real-world business contexts through a structured case study approach. Participants will explore CRM foundations, including definitions, complements, company vision, and milestones, b…