Craft Sales Strategy

Building an effective sales strategy starts with understanding how buyers think, decide, and evaluate risk in different industries. In this practical, hands-on lesson, learners explore how entering a new industry vertical requires more than reusing existing messaging—it demands clear strategic choices about who to target, what value to emphasize, and how to reach buyers effectively. Through guided examples and structured activities, learners practice translating the same product into the language, priorities, and buying process of a new vertical. They work with real-world scenarios to adjust …