Content Marketing - Get More Leads With Gated Content

Gated content is a great way to increase your lead flow. In this video, learn what it is and how you can use it to GROW! https://www.marketing360.com/ --- Content Type Ideas for Gated Content: ebooks cheat sheets / checklists guides / how tos whitepapers/research/reports/data templates tools/apps videos events etc.. --- Questions to ask yourself before creating Gated Content - Is the content valuable enough for somebody to want to fill out a form to get it? If yes, move forward. Is the content something they can easily find somewhere else for free without filling out a form? If yes, you need to make your content/CTA different so the only way to get what you're providing is to fill out your form. Is the form easy and fast to fill out? Less fields the better. Ideally, Name, Phone, Email. More than that could lose conversions. (phone is nice because most our clients prefer to call the lead vs email only) Where will the CTAs for this Gated Content go? Blog Block CTA banner/form on blog articles in a certain category? Will MEs run STA® ads, maybe add CTA button to site header? etc..(tagup with ME on this - they should be excited for a new channel to generate leads and want to help promote it) --- Process once ready to go... Create Gated Content as an SEO optimized landing page (do not block from search engines or password protect, we want the best of both worlds here...gated content traffic + SEO traffic) Once the page is done/ready, create your landing page The landing page should have some additional bullets on the Gated Content and a sign-up form such as this https://madshot.net/0d9c6a209909.png or this https://madshot.net/363629f63fa9.png Setup the form to lead to a thank you page with conversion tracking on it and a message that says "Thank you! Please see your email for a link to [gated content]!. When the form is filled out, an auto-responder email should be sent to the user with the link to their Gated Content. They will simply click the link in