Competitive Analysis and Strategy

Coursera Courses ↗ · Coursera

Open Course on Coursera

Free to audit · Opens on Coursera

Competitive Analysis and Strategy

Coursera · Beginner ·📣 Digital Marketing & Growth ·5h ago
Competitive Analysis and Strategy provides a direct and powerful framework for transforming business data into a competitive edge. This streamlined course is designed for professionals who need to make strategic decisions by understanding both the industry landscape and the product-level details. The course is structured into two essential parts. First, you will learn to use Porter's Five Forces to analyze the competitive structure of an industry, identifying the key pressures that affect profitability and strategy. Next, you will master the art of feature gap analysis, learning how to system…
Watch on Coursera ↗ (saves to browser)
Career Launch for Market Researchers
Next Up
Career Launch for Market Researchers
Coursera