Business Analytics: Data Analysis for Decisions

This course provides business professionals with essential knowledge in data analysis to support informed decision-making. Understanding how analytics informs marketing, HR, operations, and financial strategies is key to enhancing organizational performance and competitiveness. The course helps learners develop the skills needed to apply analytical methods to real-world business problems. Through practical exercises and case studies, participants learn to interpret data, communicate insights, and make decisions that drive measurable outcomes. What sets this course apart is its combination of theory and real-world applications, blending analytical techniques with business strategy. Learners gain hands-on experience with data, ensuring insights are actionable and aligned with organizational objectives. Designed for managers, business analysts, and professionals in leadership or decision-making roles, this course assumes basic familiarity with business concepts. It is ideal for those seeking to strengthen their ability to translate data into strategic action. This course is based on the book, Business Analytics: Combining Data Analysis and Judgement to Inform Decisions, by Mary Ellen Gordon. Copyright ©2023 by Sage Publications Limited. All rights reserved, including rights for text and data mining and training of artificial technologies or similar technologies. Published by Sage Publications Limited, London. Used by arrangement with Sage Publications Limited.