Branding Building Blocks: Craft a Compelling Moodboard

Ever wondered what the building blocks of a branding project is? If your mind went straight to logos, then think again! This class taught by Khadija El Sharawy, takes a deep dive into one of the most essential parts of the design process: the brand moodboard! This class is not just designed to guide you to creating a compelling and cohesive moodboard for your brand but also contains all the necessary steps before it. Join your instructor Khadija as she takes you through a fictional client branding process using a fictional brief packed with real-world tips to prepare and shape you into a confident and strategic brand designer. What will I learn in this class? * An understanding of why moodboards are important and strategic for any branding process * A detailed and thorough questionnaire example of what questions to ask a client before beginning a project * How to build an air-tight brief and strategy extracted from the questionnaire answers * A walk-through and insights on how to find and hunt for visual references using specific guidelines and categories * How to compile, filter and fine-tune your visual references on Adobe Illustrator * Using my specific format, you'll learn how to build your moodboard and visually manipulate your references * How to put it in a presentation format and tips on presenting to a client What tools do I need for this class? 1. Adobe Illustrator (this is where we'll construct the moodboard) 2. Adobe Photoshop (optional; it's mainly to manipulate your photo references if need be) 3. Keynote (I use this to present my work, but it's optional; you can stay and export straight off of Adobe Illustrator.) Who is this class for? This class is open to all levels of designers. Whether you're a beginner designer or a working professional, this class will not just help you learn and polish your moodboard curation skills but it will also teach you how to strategically build a brief and a strategy for a brand which will completely transform