Brand Visibility Now Matters More Than Rankings

In this episode of E-coffee with Experts, Ivan Palii, Head of Product at Sitechecker, explains what actually matters in SEO in 2026, and why many agencies are still reporting the wrong metrics. We talk about how AI Overviews and LLM search are changing how people discover brands, why rankings and Search Console clicks don’t tell the full story anymore, and what agencies should measure instead to prove real SEO ROI. Ivan also shares how Reddit is becoming a powerful organic growth channel for SaaS companies, why contextual backlinks now matter more than traditional link building tactics, and how stronger communication helps agencies keep clients even when traffic drops. If you're a founder, SEO strategist, or agency leader trying to adapt your strategy for the AI search era, this episode will change how you think about performance, attribution, and long-term visibility. In this episode, we cover: - How to measure SEO performance beyond rankings - Why Reddit is driving the pipeline for SaaS brands - The impact of AI Overviews on organic traffic - Running SEO experiments that build long-term insight - How link building is changing in the AI era - Why brand visibility affects AI search results - How agencies retain clients when traffic declines 🔗 Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings In this episode, we discuss: 00:00 - 01:05: Why SEO feels harder today 01:05 - 02:10: AI is reducing SEO value 02:10 - 03:20: Why agencies must explain results better 03:20 - 05:05: What makes Sitechecker different 05:05 - 06:25: Why weekly reporting matters now 06:25 - 08:05: Agency vs in-house SEO teams 08:05 - 09:15: Learning from multiple client projects 09:15 - 10:40: How to run SEO experiments 10:40 - 11:40: Removing weak pages helps rankings 11:40 - 13:20: How to test SEO ideas faster 13:20 - 14:05: Build strateg