Best Time to Post Shorts + Videos — COMPLETE Opposite (2M video study)

Get Buffer for free ► https://join.buffer.com/bttpyt We analyzed more than 2 million YouTube videos — both long-form and Shorts — to find the exact times people are most likely to engage. Here's what the data shows. The best time to post long-form YouTube videos is Sunday at 10 a.m. Mornings between 8 and 11 a.m. dominate. The best time to post YouTube Shorts is Friday at 4 p.m. Evenings between 6 and 11 p.m. dominate. Yes — they're almost opposite. If you're posting both formats, schedule them on opposite ends of the day. In this video, I walk you through the full breakdown, plus how to find your own personal best time using YouTube Studio, and how to schedule everything in Buffer in about 60 seconds. 📊 Read the full Buffer report: → Best time to post on YouTube: https://join.buffer.com/qWKZZeO 📅 Try Buffer free and get the latest best times to post built right into your calendar — for YouTube and every other platform: https://join.buffer.com/bttpyt ⏱️ Chapters 0:00 Intro 0:44 Long-form vs Shorts: almost opposite peak times 1:38 The best time to post long-form YouTube videos 02:46 The best (and worst) days for long-form 3:06 The best time to post YouTube Shorts 4:23 The best (and worst) days for Shorts 5:10 How to set this up in Buffer in 60 seconds 7:05 How to find your personal best time to post 8:37 The real talk Found a posting sweet spot that breaks all these rules? Drop it in the comments — no gatekeeping here! 🫶 #YouTubeTips #YouTubeShorts #SocialMediaStrategy #ContentCreator #BufferTips --- 🔔 Subscribe to Buffer for more social media tips, tricks, and resources for creators, small businesses, and social media managers. ► Get started with Buffer for FREE: https://buffer.com ► Join the Buffer community: https://buffer.com/community -- 👀 Find us on social LinkedIn: https://linkedin.com/company/bufferapp Instagram: https://www.instagram.com/buffer Threads: https://www.threads.net/@buffer Bluesky: https://bsky.app/profile/buffer.com Ti