The Instagram algorithm has changed. Here's what works now.

Learn With Shopify · Intermediate ·📊 Data Analytics & Business Intelligence ·2mo ago

Key Takeaways

Instagram algorithm changes prioritize real connection and engagement over likes

Original Description

Why Instagram Likes Don't Matter Anymore! #InstagramTips #SocialMediaGrowth #ViralContent Everything you thought you knew about going viral has changed because the algorithm now prioritizes real connection and engagement over basic likes. To truly move the needle, you need to focus on metrics like saves, shares, profile visits, and watch time. Specifically, collection saves carry immense weight because they signal to the algorithm that your content is valuable enough for users to return to in the future. If your content is rewatched or shared immediately after posting, you can see three times or more amplification in your reach. To avoid being buried by the algorithm, stop posting low-effort recycled clips with watermarks and focus on original content. Instagram rewards creators who use their in-app tools, such as the teleprompter or the trial reels feature, to test and create unique videos. #InstagramAlgorithm #ContentStrategy #DigitalMarketing #SocialMediaMarketing #ReelsTips #InstagramGrowth #ContentCreator #ViralGrowth #MarketingStrategy #EngagementTips
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