Are Coaching Models Dying?

The 'one-size-fits-all' coaching approach is dead. Here's how to move beyond rigid models and stay relevant in the age of AI. Are traditional coaching models becoming obsolete in the age of AI and increasingly personalised approaches? In this episode of The Coaching Hub, I explore how the coaching landscape is evolving and ask whether well-known models like GROW, CLEAR, and OSCAR still hold their place in a world where AI can already replicate structured conversations. I reflect on my own journey with these frameworks and why they continue to matter, particularly as foundational tools for newer coaches building confidence and structure in their practice. At the same time, I share the growing shift towards more individualised, relational coaching that moves beyond rigid models and into deeper, more human-centred work. We’ll look at the balance between structure and flexibility, the limitations of a “one-size-fits-all” or “sausage machine” approach, and what it really means to create transformational impact for clients today. If you’re thinking about how to evolve your coaching style and stay relevant in a changing industry, this episode offers a clear, honest perspective on what’s next. What’s inside: • Why traditional coaching models like GROW, CLEAR, and OSCAR are still widely used but increasingly questioned • How coaching model training provides confidence and structure for new coaches • The limitations of rigid, model-first approaches, especially given individual client needs and neurodiversity • Why AI can easily coach using models, making transactional, model-based coaching less distinctive • The importance of moving toward more personalised, relational, and flexible coaching frameworks • How organisational settings may still benefit from a model-led approach for consistency and ease • Why effective coaching now centers on tailoring the experience to each client, fostering true transformation and awareness. Like, comment, follow and subscribe for more inspi