Applied Football Analytics - Looking at real-world cases

This course explores how football analytics is applied in real-world professional environments, moving from theory to practice across performance analysis, scouting, club strategy, and media. Learners will follow the workflows used by elite analysts, from pre-match preparation and in-match evaluation to post-match reporting, and understand how clubs build data-driven processes to support coaching and decision-making. Through detailed case studies, the course examines how scouting databases are designed, how key performance metrics and ranking systems are built, and how clubs integrate qualita…