Analyze Web Metrics for Marketing Mastery

Ready to transform raw website data into actionable marketing insights? This course empowers digital marketing professionals to harness the power of Google Analytics for data-driven decision making. You'll master the fundamental skills of navigating standard web analytics reports, extracting key page performance metrics, and identifying content that drives real engagement. By completing this course, you'll confidently locate primary site content reports, sort data by critical traffic metrics like page views, and extract meaningful engagement insights such as average time on page. This co…