Analyze Marketing Performance Using R and Excel

By the end of this course, learners will be able to analyze marketing performance using data, apply key marketing metrics, evaluate customer behavior, and build data-driven strategies using R and Microsoft Excel. Learners will gain practical skills in interpreting marketing data, measuring campaign effectiveness, assessing customer satisfaction, and predicting customer churn across real-world business scenarios. This course is designed to help learners bridge the gap between marketing theory and analytics practice. Through structured modules and hands-on case studies, learners explore marketi…