Analyze Market Basket Data Using R

By the end of this course, learners will be able to analyze transactional datasets, calculate and adjust support thresholds, generate and interpret association rules, clean real-world grocery data, and apply advanced algorithms such as Eclat to uncover meaningful purchasing patterns using R. This hands-on project-based course guides learners step by step through the complete Market Basket Analysis workflow. Starting with loading and understanding transactional data, learners progress to calculating minimum support, training association rule models, visualizing rules, and optimizing results th…