Analyze and Respond to Customer Sentiment

Did you know that over 90% of consumers say how a company responds to feedback directly impacts their loyalty? Understanding and acting on customer sentiment is no longer optional—it is a competitive advantage. This Short Course was created to help digital marketing professionals systematically manage customer interactions across digital channels while leveraging sentiment analysis to drive data-informed engagement strategies and improve customer relationship outcomes. By completing this course, you will be able to analyze customer sentiment data, uncover actionable insights, and apply struc…