Analyze and Act on Audience Insights

Modern consumers shift preferences faster than ever, and marketers can’t rely on assumptions. This course teaches you how to run professional survey studies and convert demographic data into decisions that move campaigns forward. You’ll learn how to execute surveys end-to-end, segment response data using Excel, and present insights with clarity and business impact. To succeed, you only need basic digital marketing familiarity and comfort working with spreadsheets. By the end of this course, you will be able to: Execute comprehensive survey studies using online platforms from design through da…