AI SEO: Mastering Generative Engine Optimization (GEO)

Master the art of generative engine optimization (GEO) to future-proof your digital marketing career. This course gives SEO professionals, digital marketers, and content strategists the highly sought-after GEO skills businesses are looking for. What is GEO? GEO helps your content get found by generative AI search engines, increasing its chances of being recognized and cited in AI-generated answers. During the course, you’ll explore SEO’s evolution to AI-driven search using engines like Google AI Overviews (formerly SGE) and Perplexity, and look at why traditional strategies no longer suff…