AI Search Hates Bad Data! Enrich Your Content, says Jes Scholz

Don’t fall into the “we have a product feed, so we’re ready” trap. In this clip, Jes Scholz points out that a feed isn’t a strategy if the data inside it is thin or messy. AI search (and any kind of discovery engine) matches on specific attributes — size, style, material, features — not vague categories or fancy naming. If your feed says “dress” + “black” (or worse, you called it “noir” to be cute), you’re not going to match the query for “black A-line dress, size 6, with tulle.” The takeaway: go deeper than your competitors. Enrich your product, listing, or content data with the details pe…