AI’s Impact on Google Ads & SEO (how to adapt) - AI Mode, AI Overviews

Max | Google Ads Nerd · Beginner ·📣 Digital Marketing & Growth ·9mo ago
With AI Overviews and the new AI Mode rolling out, organic traffic is dropping, search behavior is shifting, and the rules of SEO and paid search are changing fast. In this video, I’ll break down: ✅ What AI Mode and AI Overviews actually are ✅ How they’re impacting SEO, organic traffic, and CTR ✅ What’s happening to Google Ads and paid search results ✅ The future of search behavior (with real examples and data) ✅ What marketers and businesses can do to adapt and stay competitive If you manage Google Ads, work with SEO, or just want to understand how to survive (and thrive) in the new AI…
Watch on YouTube ↗ (saves to browser)

Chapters (9)

Intro
0:48 AI Overviews
4:29 AI Mode
5:34 LLMs
7:25 The issue with AI
10:58 The optimistic view on AI
13:43 AI's impact on Google Ads and GA4
15:57 How do you make your ads appear in AI Mode and AI Overviews?
17:23 How to adapt your strategy?
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