AI’s Impact on Google Ads & SEO (how to adapt) - AI Mode, AI Overviews

With AI Overviews and the new AI Mode rolling out, organic traffic is dropping, search behavior is shifting, and the rules of SEO and paid search are changing fast. In this video, I’ll break down: ✅ What AI Mode and AI Overviews actually are ✅ How they’re impacting SEO, organic traffic, and CTR ✅ What’s happening to Google Ads and paid search results ✅ The future of search behavior (with real examples and data) ✅ What marketers and businesses can do to adapt and stay competitive If you manage Google Ads, work with SEO, or just want to understand how to survive (and thrive) in the new AI-driven search landscape — this video is for you! ⏱️ Timestamps: 0:00 Intro 0:48 AI Overviews 4:29 AI Mode 5:34 LLMs 7:25 The issue with AI 10:58 The optimistic view on AI 13:43 AI's impact on Google Ads and GA4 15:57 How do you make your ads appear in AI Mode and AI Overviews? 17:23 How to adapt your strategy? Additional resources: 👉 Top 10 Irresistible Google Ads Headlines: https://www.advantageroas.com/top-10-irresistible-google-ads-headlines ▶️ How to Use GA4 Acquisition Report (UTMs Explained): https://youtu.be/hyr4YagpLeo I hope you find the video helpful! Detailed videos like this one take a lot of work—so if you found it valuable, please support it with a like and subscribe to the channel for more in-depth Marketing and Googel Ads content. 🗂️ Sources: 1. https://www.semrush.com/blog/ai-search-seo-traffic-study/ 2. https://www.semrush.com/blog/semrush-ai-overviews-study/ 3. Aggarwal, P., Murahari, V., Rajpurohit, T., Kalyan, A., Deshpande, A., & Narasimhan, K. (2024). GEO: Generative engine optimization (arXiv:2311.09735v3). arXiv. https://arxiv.org/abs/2311.09735 4. BrightEdge. (2025, May 14). A year in review: AI Overview [Report]. BrightEdge. #googleads #googlesearch #aioverviews #aimode #googleai