AI-Powered Market Research and Survey Design

This course combines qualitative and quantitative primary research methods used in modern market research studies. You will develop end-to-end primary research capabilities—designing qualitative and quantitative instruments, and running moderated interviews and surveys to produce defensible insights that inform product and marketing decisions. This course teaches you how to draft professional discussion guides, moderator scripts, and complex branching surveys. You will master advanced methodologies like conjoint experiments and learn to select sampling strategies—both probability and non-proba…