AI in Fan Engagement

This course focuses on how artificial intelligence is transforming the relationship between sports organizations and their fans, creating new opportunities for connection and loyalty. Learners will explore how AI enables more personalized and effective marketing campaigns, as well as interactive experiences that enhance audience engagement during events and across digital platforms. The course will examine advanced strategies in media and broadcasting, the intelligent use of fan data, and the creation of content tailored to audience behavior and preferences. It also addresses the economic im…