Agency vs Client Shift
Key Takeaways
Yara discusses the shift from agency life to client side in marketing
Full Transcript
Was it difficult to adapt to the client side? I mean, did you find any changes you had to adapt to? >> So, I think honestly coming from agency side, it automatically gives you a lot of agility because like agencies move so fast, you know, you you can already orchestrate a lot of things at the same time. So, whenever you have something, you already think about how the ecosystem will fit in. We say you're already on your feet all the time. So, this like really helps me, you know, being on the client side.
Original Description
Agency side teaches you how to build for brands.
Client side teaches you how to build a brand. 🎙️
In this episode of This Wasn’t in the Manual, we sit down with Yara to unpack the shift from agency life to the client side — from campaign planning and media channels to business impact, leadership, and how marketing decisions really get made behind the scenes.
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Tutor Explanation
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