90% of LinkedIn Is Bots?! No-BS SEO Branding — with Peter Rota

LinkedIn in 2025 is noisy, automated, and full of recycled takes — so how do you build a real personal brand without turning into another “SEO guy” clone? In this episode of the Collaborator SEO Podcast, host Samy Ben Sadok sits down with Peter Rota — Tech & On-Page SEO Specialist and one of the most recognizable SEO voices on LinkedIn — for a no-BS conversation about personal branding, AI slop, and the reality of modern SEO. Peter breaks down what actually works today: how he grew a 70k+ audience without posting every day, why most LinkedIn comments are now AI-generated, and how to balance a full-time SEO role with freelancing and product-building. 🎙️ What you’ll learn in this episode: • Why 90% of LinkedIn comments feel like “AI talking to AI” • Personal branding without hacks, fluff, or daily posting • How LinkedIn’s algorithm really behaves in 2025 • Freelance + full-time SEO: what’s realistic and what’s not • What enterprise SEO is actually like behind the scenes • GEO, AIO, and whether SEOs should really panic • Turning expertise into products: ebooks, courses, tools • Quote Roulette 🎲 🔗 Useful links: Peter Rota’s LinkedIn personal branding ebook: https://peterrota.gumroad.com/l/linkedin-personal-branding-for-seos Samy’s GEO tool: https://sg-geo-tool.replit.app Sign up for Collaborator: http://collaborator.pro/signup 🎧 Listen / watch the full episode on: YouTube | Spotify | Apple Podcasts | Libsyn | Webinar If LinkedIn feels fake, automated, or exhausting — this episode will hit home.