90% of LinkedIn Is Bots?! No-BS SEO Branding — with Peter Rota

LinkedIn in 2025 is noisy, automated, and full of recycled takes — so how do you build a real personal brand without turning into another “SEO guy” clone? In this episode of the Collaborator SEO Podcast, host Samy Ben Sadok sits down with Peter Rota — Tech & On-Page SEO Specialist and one of the most recognizable SEO voices on LinkedIn — for a no-BS conversation about personal branding, AI slop, and the reality of modern SEO. Peter breaks down what actually works today: how he grew a 70k+ audience without posting every day, why most LinkedIn comments are now AI-generated, and how to balance …